Marketing/Market Research (sport)
Are you passionate about sport and the positive impact that good research can have on the sports industry?
This organization is a full-service market research organization; from sports participation, over sports product sales to insight into consumer behavior.
As an intern you will work on a variety of projects and will be focused on database building, analyzing and evaluation processes. You will gain practical experience in American methods of research and analytics. Moreover, you will be given overall training in market research techniques, data analysis, and report writing.
You will be learning how to select the right research methodology, organize and analyze data, arranging fieldwork, design questionnaires, networking and managing potential clients.
Tasks include:
- Assist with data cleaning and analysis; Using SNAP for data checking, Cross-tabulation, and Filtering.
- Assist with collaborating on designing questionnaires with SMS staff.
- Assist with dealer Trend Reports (interviews with independent dealers) for equipment manufacturers in a team- and individual sport.
- Assist with consumer research (interviews with sports participants)
- Assist with retail audit – analyzing POS data from specialty stores (running and tennis)
- Assist with internet/event surveys; for sports equipment manufacturers, events or sports sponsors/fans
